WHO OWNS THIS JONT?

51ST & U is founded by a husband and wife duo. The brand is 100% Black owned and deeply rooted in the District, Maryland, and Virginia. The wife was born and raised in the DMV and the husband a Queens, New York native who’s called the area home for over 30 years (and who proudly loves Go-Go) are very excited to bring you a fresh new retail experienced steeped in DMV culture.

Privacy Policy

Privacy Policy
Effective Date: April 7, 2025

Fifty First & U, LLC (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share your information when you visit or make a purchase from www.fiftyfirstandu.com (the “Site”).

Information We Collect

We collect personal information that you voluntarily provide when you place an order, subscribe to our newsletter, contact us, or engage with our brand. This information may include your name, email address, phone number, shipping and billing address, and payment information. Payment details are securely processed through third-party services and are not stored on our servers. We do not collect or store your IP address or device-related information.

How We Use Your Information

We use the information we collect to process orders, communicate with you, fulfill shipping and delivery, and provide customer support. With your consent, we also use your information to send promotional emails, exclusive offers, product updates, and brand news. You can unsubscribe from our emails at any time.

Third-Party Services

We work with trusted third-party providers to power our website, process payments, analyze traffic, and send communications. These partners include payment processors (like Stripe or PayPal), e-commerce platforms (such as Shopify), analytics tools (such as Google Analytics), and marketing services (like email providers and Facebook Pixel). These services may collect data as needed to perform their functions. We encourage you to review their individual privacy policies.

Your Privacy Rights

We do not sell your personal information. You have the right to opt out of receiving marketing communications and to request that we stop sharing your data with third parties for promotional purposes. To make a request, contact us at hello@fiftyfirstandu.com.

Children's Privacy

We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal data, please contact us immediately, and we will delete the information from our records.

Data Security

We take appropriate steps to protect your personal information and ensure it is handled securely. All payment transactions are encrypted through secure third-party systems. While we follow industry best practices, no method of transmission over the Internet is 100% secure.

Changes to This Policy

We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we protect your data.

Contact Us

If you have any questions about this Privacy Policy or your personal data, you can reach us at:
Email: hello@fiftyfirstandu.com
Mailing Address: 267 Kentlands Blvd, #5167, Gaithersburg, Maryland 20878